We made it free to post jobs, and then charged a fee upon successful hire.
So that made it a win-win for companies. We promote your jobs for free, if you don't hire anyone you've lost nothing, and even if you DO hire someone, it's for a lower fee than you're used to paying recruiters.
So the hard part was actually attracting applicants. Ultimately we used SEO + blogging, our email list, a bit of paid advertising and a few other channels to get a good amount of traffic. But this takes a long time when you start from pretty much 0.
So that made it a win-win for companies. We promote your jobs for free, if you don't hire anyone you've lost nothing, and even if you DO hire someone, it's for a lower fee than you're used to paying recruiters.
So the hard part was actually attracting applicants. Ultimately we used SEO + blogging, our email list, a bit of paid advertising and a few other channels to get a good amount of traffic. But this takes a long time when you start from pretty much 0.