FWIW Ford was hiring around this area (southern Ontario) for software engineers to work on their in-car systems like this. Not sure if this specific one. From what I've heard they were woefully underpaying. A friend of mine talked to them -- very qualified; like me he worked on similar touchscreen, interactive display type systems at Google/Nest, and had a general background on similar systems, and on QNX, etc. They tried to lowball him badly. Like 1/2 the rate he asked for (contract) and probably 1/3rd or 1/4 what we made at Google. I saw a posting from them recently, again, and they were crowing about how they wanted to see candidate's GPA's etc. etc. I don't have a degree, so even if I hadn't heard about their low pay, I wouldn't even consider applying despite being probably very qualified for what they were doing. We had a whole team at Google that worked on getting rid of "jank" and improving FPS and performance on a really low-spec SoC. I wasn't any kind of expert on that team, but I learned a little. But they clearly weren't willing to pay reasonable for talent (like most local Canadian employers, frankly)
All of this to say: You get what you pay for.