Doordash and the pizza company had no contractual relationship. The pizza company did not contract with Doordash to run an "$8 off" pizza promotion. Rather, Doordash, in an attempt to claim a near monopoly on the food ordering market, chose to sell food at a loss. The goal of this strategy is to get consumers used to buying from Doordash (while prices are low). Once a sizable percentage of orders are going through Doordash, Doordash can raise fees and refuse to list companies that don't pay up. The only way to get this sort of market share is through tactics like the one described (selling food at a loss).
When the pizza man chooses to buy his own pizza on Doordash, he is merely affording himself of the same cheap pizza that Doordash is providing to anyone else. Doordash is behaving rationally here. They need to capture the mindshare of users. By providing pizza delivery at prices that are lower than economically viable, Doordash will get this. The pizza man is simply choosing to benefit while he can. Long live the pizza man!
No. This is not fraud.
Doordash and the pizza company had no contractual relationship. The pizza company did not contract with Doordash to run an "$8 off" pizza promotion. Rather, Doordash, in an attempt to claim a near monopoly on the food ordering market, chose to sell food at a loss. The goal of this strategy is to get consumers used to buying from Doordash (while prices are low). Once a sizable percentage of orders are going through Doordash, Doordash can raise fees and refuse to list companies that don't pay up. The only way to get this sort of market share is through tactics like the one described (selling food at a loss).
When the pizza man chooses to buy his own pizza on Doordash, he is merely affording himself of the same cheap pizza that Doordash is providing to anyone else. Doordash is behaving rationally here. They need to capture the mindshare of users. By providing pizza delivery at prices that are lower than economically viable, Doordash will get this. The pizza man is simply choosing to benefit while he can. Long live the pizza man!