I don't understand how can those companies afford to put those fake meat sections on all supermarkets across the globe. At least in my european country all supermarkets seem to have this section and from what I've been told most of the products just end up being thrown away because nobody is buying them.
I assume they expect to lose a lot of money now but then to make it big at some point in the future. But those companies seem to be global multinationals and rely on global supply chains to create their products. And if the future requires decarbonization and reducing energy consumption, wouldn't that mean that complex global supply chains will be drastically reduced, and food production will move back to a more local level?
I assume they expect to lose a lot of money now but then to make it big at some point in the future. But those companies seem to be global multinationals and rely on global supply chains to create their products. And if the future requires decarbonization and reducing energy consumption, wouldn't that mean that complex global supply chains will be drastically reduced, and food production will move back to a more local level?