Comment Comment by JustinSeriously (from Jakob Nielsen)"Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold."http://www.useit.com/alertbox/scrolling-attention.htmlThe article includes the results of an eyetracking study, and a few examples of viewing patterns where people did spend a lot of time below the fold. parent JustinSeriously 15 years ago
"Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold."
http://www.useit.com/alertbox/scrolling-attention.html
The article includes the results of an eyetracking study, and a few examples of viewing patterns where people did spend a lot of time below the fold.