Comment by circuit8

Agreed. What I love about Strava is it leverages some of the same darker parts of the human psyche that traditional social media does (desire for social status by showing off etc), but in doing so it encourages its users to actually do something extremely positive. It makes me think of how I'd like to see a really well made addictive VR based MMORPG that encouraged its users to exercise in some way to progress.