TikTok is winning because it is video first. The more immersive the media, the more profitable the ads. Facebook is having trouble pivoting it's products to video. Facebook is betting big that the next more-immersive medium after video will be VR. That's basically the whole story.
Notice I didn't use the word "algorithm" or "social"? These takes are tired and naive, TikTok isn't addictive in any operationally useful sense of the word, people just like it and use it. You may as well write a blog post saying "TV is addictive and it's dying because of commercials". It's just not an accurate conceptualization if the landscape.
Notice I didn't use the word "algorithm" or "social"? These takes are tired and naive, TikTok isn't addictive in any operationally useful sense of the word, people just like it and use it. You may as well write a blog post saying "TV is addictive and it's dying because of commercials". It's just not an accurate conceptualization if the landscape.