You look at the biggest games of the year: God of War, Elden Ring, Stray, etc. Shoehorning in NFT-style assets into these games is just a ridiculous proposal, especially ones with any kind of "marketplace" that you would have to support. All of the time and effort and maintenance and customer service, all of that would hit the bottom line of the game. The better studios -- that is, the ones who make game-of-the-year candidates -- just won't bother when they can be spending their finite development time on the game itself.
And the idea that they'd buy into a cross-game shared-asset economy is just ludicrous and is a fundamental misunderstanding of P&L at a studio level. There is absolutely zero chance of, say, EA and Activision collaborating on a spec to share assets across brands. Zero, no matter how much you could spin it to executives. "So a BF player could use COD skins?" would get you laughed out of your pitch.
And the idea that they'd buy into a cross-game shared-asset economy is just ludicrous and is a fundamental misunderstanding of P&L at a studio level. There is absolutely zero chance of, say, EA and Activision collaborating on a spec to share assets across brands. Zero, no matter how much you could spin it to executives. "So a BF player could use COD skins?" would get you laughed out of your pitch.