Viral content has gotten so weird alongside the rise of the algorithms. A funny cat video is no longer interesting enough to get shared around by millions of people. The trick I've noticed now is to make the viewer seem smart and/or above the person in the video. People doing bizarre, baffling things that you couldn't come up with an explanation for so that people will see it and go "wow this person is an idiot!" and share it around.
There's an entire genre of videos that feature a woman in a (expensive-looking) kitchen, saying she's gonna show you a super easy and convenient recipe, and as it goes on it turns out to be the dumbest thing you've ever seen. There will always be a man, assumedly her husband, behind the camera narrating along and agreeing that whatever she's making looks delicious. Then they eat the weird concoction at the end and pretend like it's amazing. Again, this is the same kind of content I described above, where it's designed to make the viewer think the people in the video are stupid, when really the viewer is the one being gamed when they share it around to their friends and give those "idiots" more ad revenue.
There's an entire genre of videos that feature a woman in a (expensive-looking) kitchen, saying she's gonna show you a super easy and convenient recipe, and as it goes on it turns out to be the dumbest thing you've ever seen. There will always be a man, assumedly her husband, behind the camera narrating along and agreeing that whatever she's making looks delicious. Then they eat the weird concoction at the end and pretend like it's amazing. Again, this is the same kind of content I described above, where it's designed to make the viewer think the people in the video are stupid, when really the viewer is the one being gamed when they share it around to their friends and give those "idiots" more ad revenue.