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Comment by gbba

> focus on the basics instead of marketing gimmicks

This reminds me of what Steve Jobs said about Xerox[0]. After achieving market leadership in their industry, engineering at iRobot seems to have been pushed aside in the company's decision making process.

Is this a consequence of being a publicly traded company? After all, pushing consumables and subscription services requires less capital and makes more money compared to developing a better robot. The $1.7B exit seems like a good outcome for a stagnant (relative to its peers) company.

[0] https://youtu.be/NlBjNmXvqIM?t=56

parent gbba 4 years ago

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