Comment by blocked_again

Sustainability issues will never be fixed by companies building for sustainability.

Vast majority of the world population don't give a shit about sustainability.

Consumers always want to improve their life by spending as little money as possible.

This means companies are being pushed to build more efficient things.

For example Electric cars can travel much longer than traditional cars for the same cost of fuel.

More efficient means, less pollution.

Humans will fix sustainability issues automatically.

But it would never be by building products whose core service offering is sustainability.