great article. we ran an experiment over the summer with cold calling as well, as many people thought it would be a successful sales strategy for us. being in the payment processing world, we knew business owners were constantly being cold called and most likely did not want another point of contact. however, we wanted some data to show people who made that suggestion in the future.
our hypothesis was correct: our conversion rate was nill, even when tinkering with the sales script. i think the variation is due to the fact that the target customers in this article were not as heavily cold called as our target market. so, it made them more open minded. here's a link that shows our data:
our hypothesis was correct: our conversion rate was nill, even when tinkering with the sales script. i think the variation is due to the fact that the target customers in this article were not as heavily cold called as our target market. so, it made them more open minded. here's a link that shows our data:
http://feefighters.com/blog/950-and-1500-calls-tales-in-tele...