Comment by Gh0stRAT

That's exactly what I did. I had my checkbook and was there to put in a deposit when I found out. Here's an abridged version of how the conversation went:

  > Me: I don't want that and won't be paying for it.
  > Them: Well we do it for all new cars and you can't have us not do it.
  > Me: Well then you can either eat the cost of this unnecessary "service" or sell me the car for $700 under MSRP to make up for it. 
  > Them: Sorry, we can't do that.

I walked out and they haven't called me back to say they were bluffing. Meanwhile, I'm working with a different dealership now.