Snowflake, in my circles, means something that's outside of the patterns in use and doesn't scale. It's something that's inherently bad and you want as little of it as possible, preferably make it visible and obvious, and manage it outside of your regular repositories and pipelines. Keep bringing it up at retros and planning until it's either industrialised along with the other things you support, or you drop/refactor/hand over.
Terrible name for a product!