How do we capture wasted human intellect value from an addictive internet?

Having people mindlessly scrolling on social media represents a real economic loss. There is perhaps some short-term gain from allowing or manipulating more purchases, and perhaps some purchases will be "socially good". But for the most part people learn nothing and develop mental health problems from social media habits.

This is a waste, and therefore a business opportunity. Can productive intellectual activity be made as enjoyable as cat videos?