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Comment by DL-Invariant

Wonderful catch!

This was an unfortunate error on my part. The initial claim was based on this source:

https://www.listerineprofessional.com/products/oral-care-rou...

Thank you so much for bringing this to my attention. I have amended the article, and have included a footnote reflecting the initial error.

Fortunately, I don't think that this altars the approach to the valuation portion of the analysis.

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