No evidence for nudging =/= nudging doesn't exist.
I'm fairly sure anyone who has done A/B testing at scale has plenty of evidence that nudging works. Perhaps not up to the standard of science, but there are literally people who manipulate choice architecture for a living and I'm fairly convinced a lot of that stuff actually works.
I'm fairly sure anyone who has done A/B testing at scale has plenty of evidence that nudging works. Perhaps not up to the standard of science, but there are literally people who manipulate choice architecture for a living and I'm fairly convinced a lot of that stuff actually works.