>All the variations of the logo and design mocks are clearly overkill for a $15k project. The design team had time to fill and wanted to provide lots of options for you to pick from, as they typically would on a larger project. Those variations are an expectation for $100k clients, and you got the $100k customer treatment, but unfortunately not at a discount.
Oh, huh.
I was thinking about this as I did the writeup. It didn't feel at the time that they were spending excessive time on the logo variations, but I went back to the notes I took on our first call and realized how out of line all that early work now feels relative to their 30-40 hour initial estimate of the rebrand.
>All the variations of the logo and design mocks are clearly overkill for a $15k project. The design team had time to fill and wanted to provide lots of options for you to pick from, as they typically would on a larger project. Those variations are an expectation for $100k clients, and you got the $100k customer treatment, but unfortunately not at a discount.
Oh, huh.
I was thinking about this as I did the writeup. It didn't feel at the time that they were spending excessive time on the logo variations, but I went back to the notes I took on our first call and realized how out of line all that early work now feels relative to their 30-40 hour initial estimate of the rebrand.