Ask because if you’re really not making money on it, likely good idea and my guess is if you have been running it 12 years, you’ll get a significant percentage of emails that do not opt-in.
You do not even have to be aggressive about it. Just mention it 3x in your regular newsletter with a clear deadline and communicate it’s an annual opt-in. If after the 3rd inline notice, send a 4th and final email explicitly stating to get more emails they need to re-optin.
Ask because if you’re really not making money on it, likely good idea and my guess is if you have been running it 12 years, you’ll get a significant percentage of emails that do not opt-in.
You do not even have to be aggressive about it. Just mention it 3x in your regular newsletter with a clear deadline and communicate it’s an annual opt-in. If after the 3rd inline notice, send a 4th and final email explicitly stating to get more emails they need to re-optin.