This. Well, minus point 3 or include the user feedback in your goals. Also keep in mind that most people cannot articulate what they really want but most of the time they will complain about a bad solution.
Also try to mimic the other applications your clients are using regularly - even when the UX is bad. It’s easier for them to remember one broken workflow than multiple.
Also try to mimic the other applications your clients are using regularly - even when the UX is bad. It’s easier for them to remember one broken workflow than multiple.