I like the way you're thinkin'! That's a very "Bend-onomics" mindset, if I can be so presumptive.
That calculation is not dissimilar from what we do on a merchant-level, and I think it's a good, macro-comparison! For your three variables, we just substitute 1) transaction amount, 2) vendor revenue, and 3) vendor emissions, if that makes sense.
There are many reasons why it's important to do this at the merchant level, but one of the most exciting (from an economics perspective) is to amplify market pressure on high-emitters. In the future, you can imagine a green marketplace powered by Bend, where you can instantly comparison shop for providers with lower "carbon intensities" than those you're currently using.
That calculation is not dissimilar from what we do on a merchant-level, and I think it's a good, macro-comparison! For your three variables, we just substitute 1) transaction amount, 2) vendor revenue, and 3) vendor emissions, if that makes sense.
There are many reasons why it's important to do this at the merchant level, but one of the most exciting (from an economics perspective) is to amplify market pressure on high-emitters. In the future, you can imagine a green marketplace powered by Bend, where you can instantly comparison shop for providers with lower "carbon intensities" than those you're currently using.