Comment by hans1729

Not just FAANG! Smaller vendors are a very significant threat vector, too, precisely because they are smaller. More owners with smaller margins, looking to squeeze the last bit of profit from the available data, thus entering grey areas almost by definition. Entire markets emerged just from this - afaik data brokers dont get access to, say, Apples Databases. At least FAANG has no real business incentive to sell the data directly.