Yeah, this is probably the reason and the author even elaborates on this in the sentences following the bit quoted by cldellow:
> Even though the data says hstore, knowing that posts will be seen by more and more people over time, I might choose the HLL solution for an actual implementation. It's far less likely to pose a bloated row problem, [...]
> Even though the data says hstore, knowing that posts will be seen by more and more people over time, I might choose the HLL solution for an actual implementation. It's far less likely to pose a bloated row problem, [...]