Just charge customers by the gigabyte like a mobile network or a satellite network. It is misleading in the first place to advertise certain speeds on an underutilized network.
This is like running an all-you-can-eat buffet and complaining when a fat guy shows up and eats you out of business. It's a flaw in the business model they CHOSE to implement.
This is like running an all-you-can-eat buffet and complaining when a fat guy shows up and eats you out of business. It's a flaw in the business model they CHOSE to implement.