author here - you're right that the average user doesn't care about decentralization as a first order benefit. people typically use social networks to be entertained / informed or to increase their status. we've been building a new, decentralized social network and we've learned this first hand.
but if you've figured out a new social network, building it in a decentralized manner today might give you very strong second order benefits. and its now possible to do this in a way that doesn't compromise the user experience.
but if you've figured out a new social network, building it in a decentralized manner today might give you very strong second order benefits. and its now possible to do this in a way that doesn't compromise the user experience.