Nikon did not confirm nor deny the report so it's basically a pure fluff piece.
> As well as the rise of mirrorless tech, SLR cameras have also been out-competed by smartphone technology, which has shrunk the camera market over decades.
The market has shrunk but it's nothing to do with smartphone cameras, it's like saying McDonalds have shrunk the market for three stars restaurants. Not the same audience at all, not the same use, you'll find that the DSLR market has been mostly stagnating innovation wise for a while, making it hard to justify buying a new model for just a few more megapixels every now and then. A 10 years old DSLR is still a formidable image-maker.
> As well as the rise of mirrorless tech, SLR cameras have also been out-competed by smartphone technology, which has shrunk the camera market over decades.
The market has shrunk but it's nothing to do with smartphone cameras, it's like saying McDonalds have shrunk the market for three stars restaurants. Not the same audience at all, not the same use, you'll find that the DSLR market has been mostly stagnating innovation wise for a while, making it hard to justify buying a new model for just a few more megapixels every now and then. A 10 years old DSLR is still a formidable image-maker.