Seems like a publicity stunt. The scammer's email reads quite unauthentically - like someone was contracted out to run this campaign.
"After selling this gift card, we can earn approximately $50, which is three weeks income for one family."
...yeah, hard to believe this message was written organically. Use a few soundbites like these, get some articles published mentioning a counter-movement to leave 5-star reviews. Smart business.
...yeah, hard to believe this message was written organically. Use a few soundbites like these, get some articles published mentioning a counter-movement to leave 5-star reviews. Smart business.