Even their sales leadership is eroding (at least looking at global figures). The next biggest three combined (VW, Hyundai-Kia, Stellantis) have sold as many BEV cars as Tesla in 2021. And there are many big players on the following ranks that clearly have the money and willingness to grow
https://www.jato.com/the-global-electric-car-sales-2021-in-n...
// Edit: Added BEV