Comment by tootie

This is the thing that drives me nuts. Remember the anti-SUV mania of the 90s? It completely failed and SUV consumption skyrocketed and people stopped buying minivans and station wagons. The absolute least, smallest, simplest thing an ordinary consumer can do to decrease emissions is to just buy a smaller car and people just did the opposite. You're right that our only choice is to meet consumers where they are it just makes it such an uphill battle. Everyone complains that elected leaders and corporations are not doing anything to fight climate and it's almost entirely because people are telling them not to.