It seems to be a no-code website builder for people who are already in the Adobe ecosystem. For one-off landing pages or websites an agency might build for projects this is probably a good fit if they are already all-in on Adobe.
The hate here in the comments seem to be around developers thinking they are the target group of this product when they are clearly not.
The hate here in the comments seem to be around developers thinking they are the target group of this product when they are clearly not.