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Comment by pornel

There is a massive YouTube and Instagram industry of outright faking craft and cooking tips. They're not just bad or a stretch, they're intentionally fabricated, made at scale by TheSoul Publishing with 550 employees. That's because making cool things looking surprisingly easy goes viral way better than actual reality-grounded instructions, and for the adtech giants nothing matters except the number of clicks.

Before people realize that they can't really make a 3-layer cake in a toaster, the fakers already cash in on the views. Usually the risk of these faked craft hacks is just cut fingers and kitchen fires, but the "just grab 2000V, it's so easy!" videos take it to another level of lethality.

parent pornel 4 years ago

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