For your typical solo founder in their 30s, their odds of dying at any point over the next 10 years is something like 0.2%. And short of them dying, their business isn't going anywhere because keeping a SaaS startup online doesn't cost anything -- if you have the skills to do it yourself.
Whereas the odds of a venture backed startup shutting down at any point over the next ten years is something like 30%.
So from a risk perspective, it's literally over 100x more risky to use a software product made by a venture backed company than one from a solo founder.
On all of my sales calls, I tell people that I'm bootstrapped and that I'm going to charge them extra so that I can reduce the risk to their business by staying bootstrapped, and I have yet to run into anyone who doesn't seem satisfied by that pricing strategy.
Whereas the odds of a venture backed startup shutting down at any point over the next ten years is something like 30%.
So from a risk perspective, it's literally over 100x more risky to use a software product made by a venture backed company than one from a solo founder.
On all of my sales calls, I tell people that I'm bootstrapped and that I'm going to charge them extra so that I can reduce the risk to their business by staying bootstrapped, and I have yet to run into anyone who doesn't seem satisfied by that pricing strategy.