I think saying subscriptions are a dark pattern is going a bit far. In the case where you're offering an ongoing service that requires a cost to service, a subscription model is completely appropriate and in the best interest of both the subscriber and the issuer.
For sure there's some abuse of the model where you're selling something that should be a one-time item, but that's not the case here, and Mullvad is providing an ongoing service (and still billing by month / year / etc. for the service, just without automatic renewals).
For sure there's some abuse of the model where you're selling something that should be a one-time item, but that's not the case here, and Mullvad is providing an ongoing service (and still billing by month / year / etc. for the service, just without automatic renewals).