Why are you calling it an unverified myth? In reality there are petabytes generated everyday proving the efficacy of mobile apps vs websites. This has been tested and measured in pretty much every possible way at this point with 100s of billions in ad spend.
It's not just real estate on the screen, it's faster on-device processing with lower latency, rich offline abilities, better and more persistent access to more API's from notifications to storage, stronger identity with durable logins, and of course better analytics tracking.
It's not always the correct choice but native apps are the overall winner for mobile UX.
It's not just real estate on the screen, it's faster on-device processing with lower latency, rich offline abilities, better and more persistent access to more API's from notifications to storage, stronger identity with durable logins, and of course better analytics tracking.
It's not always the correct choice but native apps are the overall winner for mobile UX.