Comment by louthy

But it does have to be like that now. Because if you're not growing (not growing the bottom line), you're almost certainly losing market position to other companies that are chasing growth. If there was some group altruism that made all companies in a sector collectively say "ok, we're big enough now, let's hit pause", then companies could afford to be a bit more about being good for the sake of being good. This is obviously a pipedream though.