Apple has a history of surprises and engaging keynotes. Google, for all its success, has never launched a category creating product. Every Google success I can think of is a follow-on product, even search.
Apple’s category creation resume:
- iPod
- iPhone
- iPad
- Apple Watch
- AirPods
- ARM Mac/Apple Silicon (still early but looks like an industry shift)
Apple’s successes above weren’t necessarily the first in the category, but they were the first to make the category significant. Watching the corresponding Apple keynotes for each of these launches was a window into the future. What’s the advantage of watching Google IO when they’ve rarely if ever dictated the future?
Apple’s category creation resume:
- iPod
- iPhone
- iPad
- Apple Watch
- AirPods
- ARM Mac/Apple Silicon (still early but looks like an industry shift)
Apple’s successes above weren’t necessarily the first in the category, but they were the first to make the category significant. Watching the corresponding Apple keynotes for each of these launches was a window into the future. What’s the advantage of watching Google IO when they’ve rarely if ever dictated the future?