My mastodon pitch is it’s «ad-free, community-run and features a chronological feed (no algorithms)».
I used to open with the fact that it's federated, but it's a much harder concept to sell initially. People do appreciate it later on though, when they find out they can follow and interact with a bunch of other social networks and communities.
I used to open with the fact that it's federated, but it's a much harder concept to sell initially. People do appreciate it later on though, when they find out they can follow and interact with a bunch of other social networks and communities.