If you’ve ever advertised on Twitter, you know that an overwhelming majority of the clicks are fake.
Not like, 5% fake. Not 15% fake.
No it’s more in the range of “most clicks are fake but we just live with it anyway.”
If you run PPC campaigns you also know how easy it is to spot this crap.
I for one am interested in learning what’s going on there. I don’t buy the “it’s soooo complicated oh it’s just impossible to know for sure!” Narrative that Twitter is peddling.
Not like, 5% fake. Not 15% fake.
No it’s more in the range of “most clicks are fake but we just live with it anyway.”
If you run PPC campaigns you also know how easy it is to spot this crap.
I for one am interested in learning what’s going on there. I don’t buy the “it’s soooo complicated oh it’s just impossible to know for sure!” Narrative that Twitter is peddling.