SSO is a fairly decent "are you a business or an individual" lever, which is why the SSO tax exists. Otherwise businesses will not pay anything and then complain when you disappear.
As I always say: people will pay $10 every day for a latte and a donut at Starbucks but you have to twist their arms to get them to pay much less than that for software they get tons of value from.
<rant>
... now if people would only pay for software without some lever like this we'd make SSO included.
I was just ranting on this topic earlier today:
https://news.ycombinator.com/item?id=31676011#31680304
SSO is a fairly decent "are you a business or an individual" lever, which is why the SSO tax exists. Otherwise businesses will not pay anything and then complain when you disappear.
As I always say: people will pay $10 every day for a latte and a donut at Starbucks but you have to twist their arms to get them to pay much less than that for software they get tons of value from.
</rant>