"Bro" has become a word used like "hey guys" in mixed company, or "dude", applied equally to men and women. It's cultural, and like many cultural things, is popularized from chan sites. Starting as mocking the fratguy and Jersey stereotypes, it's now a cultural mockery of itself, like hipsters who hate hipsters.
My brother and cousins are increasingly "brotastic", with tough talk, and repeated high fives (followed by finger pistols). And they didn't even get it from the aforementioned chans; it grows naturally. As scary as that may be to the rest of us.
So, if the term sexist? That's two questions:
1. Is it intended to offend or drive away women? Probably not.
2. Is it offensive to women despite intent? Not for me to answer, as a man. But this is the more important question.
(Sorry, lots of editing. I realized I had a lot more to say. But if they wanted to go for this style, they could've just as easily made the first line say something like "looking for awesome dudes and lady-dudes with awesome skills and awesome personalities to join our awesome startup!" Or something as cheesy to ensure inclusion.)
My brother and cousins are increasingly "brotastic", with tough talk, and repeated high fives (followed by finger pistols). And they didn't even get it from the aforementioned chans; it grows naturally. As scary as that may be to the rest of us.
So, if the term sexist? That's two questions:
1. Is it intended to offend or drive away women? Probably not.
2. Is it offensive to women despite intent? Not for me to answer, as a man. But this is the more important question.
(Sorry, lots of editing. I realized I had a lot more to say. But if they wanted to go for this style, they could've just as easily made the first line say something like "looking for awesome dudes and lady-dudes with awesome skills and awesome personalities to join our awesome startup!" Or something as cheesy to ensure inclusion.)