When watching the CarPlay part of the most recent Apple event, I was struck by Apple's current approach vs. Tesla's.
Apple wants to be the operating system for all cars/hardware (ala Microsoft Windows) and Tesla is trying to be the Apple of cars (integrated hardware+software).
Not a perfect comparison but if Apple dominates the entire industry, there will be space for a premium alternative (even if it's not Tesla).
Apple wants to be the operating system for all cars/hardware (ala Microsoft Windows) and Tesla is trying to be the Apple of cars (integrated hardware+software).
Not a perfect comparison but if Apple dominates the entire industry, there will be space for a premium alternative (even if it's not Tesla).