I built an online computer store for my employer in late '94. It never went anywhere because the guy I worked for kept saying "What are you building this for? Nobody will ever put their credit card into the internet." We were making sales but they didn't have the vision to keep it up-to-date so it died on the vine.
https://github.com/steveclarke/vintage-online-store
At the time there were only two other online stores that I knew of - Internet.net and egghead.com.