I'm by no means an Apple fanboy, and the presentation[0] had me slack-jawed.
This is a serious shot across the bow for other companies who are vying for do-everything-be-everywhere dominance (basically, Google). I can only assume that product design/vision people at Google are watching this and absolutely shitting their pants (if I'm over-blowing it please let let me know).
Also, despite how absolutely customer beneficial almost every change looks, Apple (and other similar size companies) probably should be broken up. This is too much power, too many markets to dominate, too much synergy for one company to wield. They will never meet the current legal requirements for a monopoly, but this is definitely monopoly power on display.
Apple is an existential threat to so many companies (Venmo, BNPL firms, activity trackers, news companies, traditional TV broadcasters) and they seemingly execute so well that I don't even know where to start. How can a BNPL firm compete with apple offering the same service at no extra charge? Just the disappearance of easy money has crashed their valuations already.
They managed to describe AI/ML in an actual meaningful way halfway through the presentation. I'm impressed by that messaging in and of itself -- most of the time AI/ML is introduced as future porn/hand waves, Apple is engendering trust.
[0]: https://www.youtube.com/watch?v=q5D55G7Ejs8
This is a serious shot across the bow for other companies who are vying for do-everything-be-everywhere dominance (basically, Google). I can only assume that product design/vision people at Google are watching this and absolutely shitting their pants (if I'm over-blowing it please let let me know).
Also, despite how absolutely customer beneficial almost every change looks, Apple (and other similar size companies) probably should be broken up. This is too much power, too many markets to dominate, too much synergy for one company to wield. They will never meet the current legal requirements for a monopoly, but this is definitely monopoly power on display.
Apple is an existential threat to so many companies (Venmo, BNPL firms, activity trackers, news companies, traditional TV broadcasters) and they seemingly execute so well that I don't even know where to start. How can a BNPL firm compete with apple offering the same service at no extra charge? Just the disappearance of easy money has crashed their valuations already.
They managed to describe AI/ML in an actual meaningful way halfway through the presentation. I'm impressed by that messaging in and of itself -- most of the time AI/ML is introduced as future porn/hand waves, Apple is engendering trust.
[0]: https://www.youtube.com/watch?v=q5D55G7Ejs8