Comment by grose

I've noticed this in social networks as well. If you don't get enough transactional notifications for a while they start making up fake ones like Twitter's "in case you missed this Tweet", Facebook's "[someone] posted for the first time in a while", all the while lighting up the notifications badge. Leads to a "boy who cried wolf" scenario in which I stop trusting notifications entirely and just ignore them, possibly missing out on actual useful ones.

I really wish companies let us turn this kind of thing off, or better yet stopped trying to boost "engagement" numbers by violating your user's trust.