I cannot seem to reach the link in the OP, however, I would say that infinite scrolling needs to have a solid UI/UX around.
One of the main reason for inifinite scrolling is to have more and more content shown and try to attract the users and let them stay around (social networks for example).
However, there are cases where it's not implemented correctly and clicking next becomes very awful...
One of the main reason for inifinite scrolling is to have more and more content shown and try to attract the users and let them stay around (social networks for example).
However, there are cases where it's not implemented correctly and clicking next becomes very awful...