>For the same reason they were thinking about the "iPad" and then "iPhone" (tablet consideration actually came first internally even though in 2004 it was redirected toward the phone first) long, long before it "viable as a consumer product" duh. You don't get out ahead of things by waiting until after your competitors do it to get started, you make it happen early with your own R&D.
But that's exactly what happened with the iPad though. Apple's competitors had already released tablet-type devices for years, they just weren't really ready as consumer products: https://en.wikipedia.org/wiki/Microsoft_Tablet_PC
But that's exactly what happened with the iPad though. Apple's competitors had already released tablet-type devices for years, they just weren't really ready as consumer products: https://en.wikipedia.org/wiki/Microsoft_Tablet_PC