The problem with Twitter isn't that it isn't efficient enough or the features aren't configured correctly. It's not that exciting to the average person and never will become popular like Facebook or TikTok.
Twitter could be described as:
1) Following influencers like on Instagram -- but no cool, sexy, beautiful pictures and very boring.
2) Infinite scrolling like TikTok -- but it's boring three word text replies instead of in your face video.
3) It has leading news stories featured at the top of the feed like Facebook -- but none of your friends are on Twitter and you can't engage them negatively or positively.
Only a certain type of person is going to spend a lot of time on Twitter. That person is a minority.
Twitter could be described as:
1) Following influencers like on Instagram -- but no cool, sexy, beautiful pictures and very boring.
2) Infinite scrolling like TikTok -- but it's boring three word text replies instead of in your face video.
3) It has leading news stories featured at the top of the feed like Facebook -- but none of your friends are on Twitter and you can't engage them negatively or positively.
Only a certain type of person is going to spend a lot of time on Twitter. That person is a minority.