The UX redesign is also clearly part of a mobile-first strategy. The mobile site funnels users into the mobile app, and the desktop site clearly echos the mobile design principles.
Mobile users fundamentally engage with the platform in different ways. For one, they form a different demographic segment than older users, and secondly the mobile app frames and filters content in uniquely mobile ways. High-signal content is much more difficult to craft on a mobile device so more mobile use represents a greater proportion of content noise.
Early adopters seek high-signal over content quantity and will move platforms if the opportunity arises. Such a migration will play into future case studies critiquing Reddits MAU-chasing at the expense of hollowing out their long-time user base.
Mobile users fundamentally engage with the platform in different ways. For one, they form a different demographic segment than older users, and secondly the mobile app frames and filters content in uniquely mobile ways. High-signal content is much more difficult to craft on a mobile device so more mobile use represents a greater proportion of content noise.
Early adopters seek high-signal over content quantity and will move platforms if the opportunity arises. Such a migration will play into future case studies critiquing Reddits MAU-chasing at the expense of hollowing out their long-time user base.