The Verge did exactly what Apple would have like them to do. And you could argue whether that was intentional or not. ( Part of the whole PR play is to shape public discourse )
By showcasing the proper way of doing it, or how it is done when you paid $69 in the Apple Store, the article has correctly set the stage for 99% of Tech readers. ( Non-Tech people never give a damn or wouldn't want to try it themselves anyway ).
The Verge did exactly what Apple would have like them to do. And you could argue whether that was intentional or not. ( Part of the whole PR play is to shape public discourse )
By showcasing the proper way of doing it, or how it is done when you paid $69 in the Apple Store, the article has correctly set the stage for 99% of Tech readers. ( Non-Tech people never give a damn or wouldn't want to try it themselves anyway ).