Apollo is a really good mobile app for Reddit, but I expect Reddit will eventually buy it.
As for new users, it's likely a lot of people that reach Reddit from Google - their SEO seems to have gotten loads better in recent years. They also don't remember how simple oldreddit was, so they have no reference point.
As for new users, it's likely a lot of people that reach Reddit from Google - their SEO seems to have gotten loads better in recent years. They also don't remember how simple oldreddit was, so they have no reference point.